Walt Denny Inc. Blog

How to Capitalize on Exploding Video Viewership

 157 million U.S. Internet users viewed video online during June 2009, the highest recorded number for a single month.  Reaching even a portion of that audience can be a significant boost to achieving your marketing goals, but producing quality videos takes a trained professional crew.

 Video is an effective way to build a brand, enhance search engine optimization, engage audiences and generate sales leads.  Studies covering display and video advertising report video ads can generate up to 5 times more clicks than standard ads of the same size.  When executed properly, video is a powerful communication tool that can help your company reach its marketing goals.

 

During December 2008, online video viewers watched an average of 309 minutes of video according to comScore, a global leader in measuring the digital world.  Before shooting, define the main purpose of your video.  Video can be utilized for topics such as: employee training, promoting products and service demonstrations, product installation instructions, covering an event, supplementing sales presentations or providing a visual demonstration for customers.

Create Valuable Connections with Link-building

Without links, there would be no web. And it would be much harder for prospects to find you. With 39 million web sites created just since the start of 2009 according to Netcraft (with many more web pages), quality link-building ensures you higher visibility and mindshare on the Internet, connecting you to the people and organizations that carry the weight of word-of-mouth marketing important to your industry. 

Here’s how you can elevate exposure and grow your business with link-building: 

Always be seen 

The more visible you are on the sites that matter most to your target market, the more your business will become ubiquitous and synonymous with the industry you serve. This is especially true when the industry’s “must-read” sites and blogs mention your website. You should always strive to be included in industry-leading publications and online directories, and on any  links or resources web pages your best customers have. A JupiterResearch survey found that 61% of online consumers could be influenced in their purchases by resources such as user reviews, manufacturer websites and search engines.

From influential to exponential

When you post on sites that drive the thought of your industry, you increase the factor of your authority. You associate your company with critical content and key dialogues that shape your business world. Jump in and keep being counted. Through commenting on articles and blogs or participating in forums or conferences, you exert influence and brand your business as a company that cares about the direction of the industry. Leave your business “signature” with company and title as you post on these important sites.   

Build Your Business with Internet Advertising

With improved targeting and measurement, the web presents enormous opportunities to attract new customers and generate solid growth. In 2007, Internet advertising revenues totaled $21.2 billion in the U.S., up 26% over 2006, according to the IAB and PricewaterhouseCoopers. Correspondingly, more business is conducted now via the Internet. In fact, retail e-commerce revenues exceeded $160 billion in 2007 (source: U.S. Commerce Dept. and comScore.com).

  

Internet advertising has explosively evolved into a highly technical and competitive marketing option. The range of online ad strategies has seen huge growth, allowing you more dynamic ads and fresh possibilities to attract customers and raise brand awareness.

 

Consider these tips to advertise successfully online:

 

Evaluate your media options. Define the goals for your advertising
campaign. Do you want to increase traffic to your site? Sell products
or services, or send customers to a “bricks and mortar” location? Build
 positive brand awareness? Whatever your goals, research the media
 which best fits your target customers and speak to the advertising representatives about various ad packages to determine where and when your ads should appear, and what size ads will maximize your investment. Many sites have accompanying e-newsletters that can carry your ads to further raise your visibility.