Walt Denny Inc. Blog

How to Boost Business with Google AdWords

 

According to a comScore, Inc. report, Google led the search engine market with 15.2 billion searches in January, 2010 representing a 65.4% share of all internet searches.  A Google AdWords campaign displays short text advertisements on Google search engine result pages (SERPs) and websites participating in Google AdSense.  Ads are served based on geo-location, users’ search and internet histories.   With a Google AdWords campaign, you can reach out to prospects at the most opportune time, when they are actively seek information regarding products and services your business offers. 

Take your business to the next level by generating more leads, indentifying new prospects and increasing brand awareness.  There are more than 170 million internet users in the United States.  The Google network reaches over 80% of that audience.  AdWords is also available in 38 different languages and 250 countries.  

Put Your Business’ Social Skills to the Test: How to Measure Social Media Marketing Efforts

According to a Forrester report, over 80% of Americans use social networking websites each month.  Over 300,000 businesses have a Facebook presence and social media initiatives have delivered stellar results for small and large businesses alike.  With several metrics available to measure your social media effectiveness, be sure to set clear goals.  Consider metrics comparing sales, website traffic, social media mentions, brand awareness or other business goals.  

Some businesses have seen a dramatic increase in sales since participating in social networking sites.  Of the top 100 global brands, the most heavily and widely engaged in social media saw an increase in sales, according to Engagement db’s social media engagement report.   In the first half of 2009, Dell generated $3 million dollars directly via Twitter.  At the end of 2009, Dell reported to have doubled its Twitter based sales. 

Social media is not just for large companies.  Take Naked Pizza, a small pizza parlor in New Orleans, for example.  The pizzeria is equipped with a large, prominent sign encouraging people to follow the eatery on Twitter.  Naked pizza also measures its social media success through sales.  On a record breaking day, over 68% of total sales and 85% of their new customers were from Twitter.