Walt Denny Inc. Blog

Conversation Starters: Boosting Interaction On Your Blog

While the medium itself is less than 20 years old, blogs, it seems, are everywhere today. The two most-used blogging platforms, WordPress and Tumblr, publish more than 70 million and 44 million blogs, respectively.

Blogs are easy for readers to "like" and "share" via social media, and the content increases (or strengthens) search engine optimization. Blogging creates positive exposure for businesses, increases visibility, and helps build solid relationships with prospects, customers and others.

The best business blogs engage readers with content that is relevant, interesting and meaningful.

Tweet of the Week: via @MarvinWindows

One of the top benefits of being an active tweeter is the additional traffic you can send to your website or other branded online properties. Social media can work to meet a wide array of goals, but to directly impact sales it is key to move followers down your marketing funnel. This degree of social media execution requires finesse and strategy to be highly effective. This week’s Tweet of the Week belongs to @MarvinWindows for using content to move traffic to its blog and discover new prospects.

  

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Freshen up Your Blog for Effective Social Media Push-through

Energizing activity for home products manufacturers

What would a mechanic say about your home products blog? 'You might want to keep an eye on this...this definitely needs changing...this area is perfect, nothing to worry about.'

With the ever-changing utility of the Web, now is a great time to get under the hood of your blog and examine opportunities to freshen it up, whether you've been blogging for several months or several years.

Reenergize and recalibrate your blog for impactful social media traction.

The Power of Positive: What PR can do for CEOs

The Power of Positive: What PR can do for CEOs

When CEOs want to build enduring company value, PR is a toolkit stocked with strategic solutions. The use of strategic public relations enables a chief executive to lead the way with a brighter light, sound the message with a louder voice and expose a wider public to the good things that come from the whole organization.

CEOs who use PR effectively gain a thought leadership role, corporate credibility and an enhanced positive connection with customers, prospects, the media, employees and the consuming public.  

PR is a channel for highlighting leadership, positioning the CEO as an insightful individual at the helm of a forward-thinking company. Strategically-developed public relations can advance ideas, connect with customers and powerful government agencies, and even influence industry standards or regulation.

For CEOs, PR also humanizes the company, putting a face with its innovation, positive economic results and good deeds in the community. Through interviews, photos, analysis and more, a chief executive’s positive exposure provides corporate credibility. And there are ever more numerous ways for executives to use PR: a video message to investors, a speech to a local chamber of commerce or civic group, a podcast, an appearance on a broadcast program, or a series of blog posts or tweets.

Be a Riveting Industry Source with a Focused Corporate Blog

Blogs come and go. It’s been well-documented how many corporate bloggers start off with a bang and then quickly fade, even after just a handful of entries. A well-directed, focused blog however, can achieve must-read status with influential industry heavyweights, customers and prospects.

Gain brand equity, recognition and influence with a focused, purpose-driven blog. 

The right mix of tactics boosts readership, builds and sustains momentum, and enhances leadership. Think of an effective blog as a digital soapbox that provides credibility, insight and meaningful discourse.

How Social Media Can Strengthen your Marketing Strategy

 

Social media is a fresh, dynamic way to communicate directly with prospects and customers, increase your business’ visibility and listen to what is being said about your company.  However, social media by itself cannot substitute for a marketing or public relations strategy, control customer dialogue or guarantee sales.  Before you implement a social media program, evaluate your business goals to determine if social media engagement is for you.

According to a Nielsen report, time spent on social media sites increased by 82% from 2008 to 2009.  A Facebook Fan Page or a Twitter account is a great way to reach and engage the networks’ massive audiences.  Use a social network to announce company happenings, promotions and product innovations.  Leverage social sites like YouTube, Facebook, Twitter, Bebo, etc. to enhance your current marketing mix.

According to recent research, 20% of tweets and 70% of blogs mention brands or product names.   Social media acts as a modern, global public forum where products and brands are openly being discussed, both positively and negatively.  Take advantage of the public discussions about your business’ products or services to hone your marketing message.  Discover brand evangelists and harness social networking sites to build a following and participate in the discussion.