Walt Denny Inc. Blog

Tapping into B2C Social Media for B2B Companies

Are you doing all you can to reach the person at the end of your supply chain - the consumer? That's a person who can be influenced - and be influential - on social media. Nielsen research found that 53 percent of active adult social networkers follow a brand, while just 32 percent followed a celebrity.

Furthermore, Mashable found that 77 percent of consumers interact with brands on Facebook by reading posts and updates; 17 percent said they share news and experiences about the brand with others. According to Hubspot, 42 percent of businesses have acquired a customer via a company blog.

Earning Loyalty: the Stats Behind Effective Social CRM

Social media is a natural and increasing first-line forum for customer service issues, from restaurant chains and utility providers to suppliers here in our home products industry. Social media platforms can at once be CRM (Customer Relationship Management) tools for innocent questions or sounding boards for a less-than-happy consumer. But the advantages lay with you when it comes to social CRM.

According to the McKinsey Global Institute, 50 percent of companies using social media say it has increased customer satisfaction. Research like this shows that both the business and the customer find the social customer relationship very meaningful.

With high-quality interaction and support, social CRM is a direct path in helping to keep customers happy and loyal, and attract new prospects.

Attract & Impress Customers with Brand-bolstering Social CRM

Customer issues move at light speed through today's web, putting comments and questions about your products and services out there for all to see, sometimes even going viral. While web users can speak to your brand in real time, you have an equal opportunity to shine through your social CRM, staying ahead of the curve and building a reputation as a customer care leader.

It all starts with taking the time to listen. Beyond monitoring - by understanding facts and emotions that are driving conversations about your brand, you can interact in a way that builds passionate brand admiration.

 

By using social media as a key driver of effective CRM, you can galvanize brand loyalty and enhance your brand's reputation.

Be Social, Be Memorable in the Robust Home Products Web Community

In the high energy, high volume digital realm of residential construction and home improvement, social media is a tactic that can set product and service providers apart.

Think of all that the Web holds about "homes": loads of floor plan sites, tons of DIY videos, an ever-growing number of design idea sites, many millions of inspiring photos and numerous niche portals for kitchen & bath, basements, outdoor living and curb appeal.

 
Cast a tremendously wider net for prospects by tying together your social media efforts and creating interaction to energize brand awareness.