How Companies Win with Contest Marketing
Marketers win brand value and customer loyalty through contests that engage and inspire their audience which can be the start of a beautiful relationship.
Everyone wants to be a winner. The most effective contest promotions give away great prizes, but they also give entrants real drive and real hope of winning, while giving marketers a bridge to more customers.
A contest can deliver immediate buzz, but the lasting end result can be brand acceptance with profitable customer relationships. To start, clarify your main goals. Is the company seeking demographic data? Do you want to generate a groundswell of user-generated web content? Is pull-through demand desired?