Achieve a direct and immediate response from target audiences with strategic direct marketing campaigns. While direct mail continues to play an integral role in this industry, a high volume of interactive direct response initiatives are also implemented. Interactive direct response marketing, includes but is not limited to, email campaigns, online offers and interactive ads.
Generate new leads, update current customers, demonstrate thought leadership, gain insight from your audiences and build your brand with a captivating direct response campaign. To ensure the highest level of success for any direct response campaign, one must consider several elements. Be sure to target the correct audience, deliver eye-catching creative and make an offer impossible for your prospects to refuse.
CultureWorx, a behavioral management software firm, implemented a direct mail campaign to 300 presidents of Fortune 500 companies. The unique series included colorful mailing cartons, each containing unusual items. To take a humorous perspective of traditional management styles, the boxes contained items such as bullwhips to scary masks and stopwatches to a pad of pink slips. The campaign delivered a response rate of 7.5%, well above the industry average of 1%.
The campaign provided unique offers which kept CultureWorx in the forefront of the targeted recipients’ minds. The campaign boosted revenues and helped sell the company, which was the ultimate goal.