Distributing e-newsletters can be an excellent way of engaging customers and prospects. It can also ensure your company remains high in their consciousness. A regularly-dispatched e-newsletter can help you nurture leads until they’re ready to purchase. It can also help create “brand evangelists” who can spread the word about your company, doing some of your promotion for you.
The latest e-newsletter best practices include incorporating the right blend and amount of content, creating arresting subject lines and clear calls to action, and ensuring editions are emailed on a regular schedule.