Savvy businesspeople understand that effective SEO approaches are critical in driving traffic to their websites. That understanding is reinforced by statistics showing 93 percent of online experiences begin with a search engine.
The stakes are enormous. Marketers expended almost $17 billion on electronic content marketing in 2011, according to the Custom Content Council.
But yesteryear’s SEO strategies may not be as effective as they once were. Google and Bing are forever tweaking their search algorithms, meaning what hoisted your site high in search rankings may no longer do the trick.
If SEO trends for 2013 are any indication, websites that feature relevant content and garner positive comments are likely to gain higher placement in searches.