Green marketing is nearly ubiquitous as an integral tool for many marketing teams. The best way to promote sustainable products, processes and initiatives is to pursue sustainability's triple bottom line - people, planet and profit.
There is also a wrong way to market green. Even in the early 1990's 'greenwashing' was a recognized term being used to decry false green merits that companies were promoting. Simply put, greenwashing is a misleading, can't-be-backed claim - and at its unfortunate worst, a plain lie.
With green marketing's maturation and sustainable construction's unlimited growth potential, deliver authentic messages targeting the head and heart for compelling attraction to your green brand.