Walt Denny Inc. Blog

Tweet of the Week: via @ToyotaEquipment

With the thousands of tweets pouring through our Twitter streams each day, we at Walt Denny Inc (@waltdennyinc) want to highlight the well-executed and exemplary tweets we see.  Our first Tweet of the Week goes to @ToyotaEquipment for this tweet:

Build Buzz at IBS: Mix Social Media with In-Person Networking

Create buzz, familiarize and engage prospects and customers face-to-face by utilizing a TweetUp.   A TweetUp connects Twitter users with similar interests in one physical location with an event or social gathering that can focus on your company’s products or services.  Many trade shows across several industries, like the International Builders' Show (IBS) in Orlando, offer a great opportunity to meet prospects, customers and even members of the media.  Put a human face on the increasing number of digital personas your business interacts with regularly.  Use this effective social media strategy to combine new age marketing techniques with traditional in-person networking.

Many businesses harness TweetUps to meet customers, prospects and drive sales.  For example, if your business launches a new product at the International Builders' Show, turn to Twitter. Alert your followers, the Twitter-verse and show attendees about your event.  (Be sure to use the official International Builders' Show hashtag, #IBS2011.)  At the TweetUp, offer free samples of your products or demonstrations to familiarize prospects with your business and innovative offerings.  The benefits are threefold.  You gather immediate feedback, attendees share their experiences of the event with their online peers and attract editors who attend shows like IBS.