Traditional marketing has been undertaken through outbound marketing efforts. These initiatives include direct mail, as well as print, broadcast and online advertising.
But companies are increasingly buttressing their outbound marketing with inbound marketing strategies, aiming to attract customers and prospects in varied stages of the sales funnel. Inbound marketing can result not just in one-way communications, but in interactive, two-way relationships with customers.
In sharp contrast with outbound marketing, inbound marketing strategies aim to capture leads in varied stages of the sales funnel, then nurture them not only to purchase but to become brand evangelists of your company.