Blogs come and go. It’s been well-documented how many corporate bloggers start off with a bang and then quickly fade, even after just a handful of entries. A well-directed, focused blog however, can achieve must-read status with influential industry heavyweights, customers and prospects.
The right mix of tactics boosts readership, builds and sustains momentum, and enhances leadership. Think of an effective blog as a digital soapbox that provides credibility, insight and meaningful discourse.