Walt Denny Inc. Blog

How To: Hire a PR Firm - What PR Can Do for Your Business

      Maximize a product launch or revitalize an existing offering. Stand out in a crowded market.  Garner third party recommendations from key influencers.  Protect your reputation. With a strong public relations program, you can engage, inform, develop important relationships and collect feedback from target audiences.  Partner with the right PR agency to develop your company a campaign in tune with your business goals.

                        Public relations is a form of strategic communication that connects you with your key audiences.  PR has been traditionally known for ‘earned media’ in the form of editorial coverage, compared to ‘purchased media’ like advertisements.  With the growth of the Internet, massive customer engagement in social media and a changing media landscape, public relations encompasses much more as it evolves with the media and the behaviors of your key markets.

   

To Strengthen your Business, Take a Page from Magazine Advertising

The magazine industry has made changes to survive the times, such as producing digital editions or gravitating to a specific niche.  Most importantly, magazines offer advertisers new options. 

In the first quarter of 2009, 167 magazines hit the newsstands for the first time.   92% of U.S. adults read magazines and spend more than $86 million on single copy magazines each week, reports the Magazine Publishers of America. 

 Magazine advertising drives people to action.  The Magazine Publishers of America’s report on accountability identifies magazine ads as the leading medium for prompting web searches across all age demographics.  Research shows that ad messages with web addresses triple website traffic compared to ads without a URL.  According to Affinity’s VISTA Print Effectiveness Rating Service, actions inspired from magazine advertising have increased 10% over the past year.  

With major publications supplementing print editions with digital magazines, a new opportunity rises for internet advertisers.  A digital edition is not the magazine’s website.  Instead, it is an online representation of the magazine with virtual pages to ‘flip’ through.  This evolution in the media landscape appeals to both advertisers and subscribers.