What apps have you used today? Probably a few if you're like most Americans. The typical smartphone user spends more than 80 minutes a day using mobile apps according to analytics firm Flurry - more time than is spent web-browsing on a computer.
With smartphones and tablets often used for work, the app sphere is gaining in popularity as a marketing channel for building business, especially considering that 59% of adults with household incomes of $75,000 own a smartphone. Consider the hunger, and ease of delivery for information and content: more than half of all local searches are on mobile devices and there are more than 200 million YouTube views daily on smartphones.
Opportunities abound for building business with apps that provide utility. Simply put, they make people's lives easier. In the home products realm, this can be accomplished for trade professionals and homeowners with examples such as existing building material calculators and paint-matching apps.
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