While some aspects of online display advertising are specific to its medium, online display ads have much in common with broadcast or print ads. In both online and traditional advertising, you must know your audience, carefully select the channels carrying the ad, communicate easy-to-understand advertising messages and provide a timely, compelling call to action.
Achieve all these goals, and online display advertising can offer you a myriad of benefits. Many customers’ first exposure to your brand may come through display ads, so these ads are a way to build brand awareness.
Online display advertising can provide strong ROI, build brand awareness, retarget customers who have left their websites, as well as capture customers in different stages of the purchase funnel.