The internet offers corporations a wealth of resources for conducting free or low-cost market research. With just a few mouse clicks and keystrokes, companies can, for example, do keyword searches, check competitors' prices and offerings, and monitor online conversations on blogs and other social media. Surveys are yet another research technique made easier by the Internet.
When done correctly, online surveys can be a safe place for customers and prospects to share responses, opinions and ideas. The Internet's anonymity and ease of use encourages participants to speak freely. While arguably not as scientific as in-person or phone surveys targeting a random sampling of the population, online surveys are generally lower-cost and require fewer logistics to implement.