By all accounts, Pinterest, an online bulletin board for sharing (aka "pinning") favorite images, is the latest social media phenomenon. Since its 2010 beginning, it reportedly crossed the 10 million user mark faster than any other independent standalone site in history. Currently, it's driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined.
Early adopters of Pinterest - overwhelmingly women ages 25-44 - helped propel it to success.
Thus, Pinterest has real potential to boost customer engagement for those brands that target this audience and (importantly) have visually appealing images to share. The home products industry is one notable example.
Pinterest skyrocketed into the top ten most-visited social networks of 2011, and it continues to gain traction and popularity.