The best gift that company leaders can give their organization is an effective press kit. The right press kit speaks exactly to the needs of deadline-driven media seeking accurate, easily-accessible information. The result can be a powerful infusion of interest and energy into a company from positive coverage in major consumer and Internet media, including national-reach websites and leading industry sites that are a must-read for a company’s customers. What can delightfully follow are leads, with “I saw your company in...” comments. Press kits enhance a company’s stature with the media, the company’s current customers and its prospects.
From smaller corporations to large multinationals, any organization benefits from a well-planned press kit. ROI can yield huge value on a modest investment. A press kit provides the media with a comprehensive snapshot of a company. It shows and tells them what is must-know, interesting and timely regarding a company’s new products, services and initiatives. Digital press kits may now outnumber printed kits and deliver enhanced efficiency, but regardless of the solution chosen, the best press kits make life easier for busy media members. It is a critical differentiator where all press kits are not equal.