Revitalize, strengthen and evolve your business through rebranding. A successful rebranding effort can refresh the look and feel of your company. It can also combat declining sales, help your business stand apart from competition and accurately represent your company. Be vigilant of key signals that suggest it is time to invigorate your business. Major identifiers are a change in core values, offerings, or target markets and their buying behaviors. Rebrand to accurately represent the latest stage of your business.
A brand encompasses much more than marketing collateral, logo design and taglines. Instead, view a brand from the customer and prospects’ point of view. What is the look and feel, level of service and the tone and voice of communications surrounding your business? Consider the following tips to successfully navigate a rebranding effort.
Know the appropriate time to rebrand. There are several key indicators that it may be time to position your business differently. For example, if main prospects are unable to identify what your business offers by looking at your logo, rebrand. When your business offers a large number of products in different categories, rebrand product lines together for stronger and clearer brand recognition.