A number of social media and traditional media sites, among them www.HOUZZ.com, www.Pinterest.com and the “rate my space” sections of www.hgtv.com, now permit user-generated portfolios and content to be added to their sites. Imagine the opportunities this presents for your company.
If homeowners can post their home remodeling projects, and designers can post their portfolios of completed interior design projects, why can’t company owners use these sites to their benefit? Answer: they can and do. For instance, they can urge satisfied customers to post photos of products and services they bought from the company. And they can even post their own content on these sites as a means of attracting potential customers and hiking their search engine rankings.
User-generated content represents a largely-untapped opportunity for your company to gain exposure on popular websites and enhance its search rankings.