Gain recognition as a primary source for industry insight. Be a highly respected company in your field. And, improve your company’s search engine rankings. It’s all possible with “Thought Leadership”. To improve your competitive position, package your knowledge into “Thought Leadership” public relations tools such as blogs, on-line video interviews or slide presentations, white papers, webinars, and case studies. Using vehicles like these, corporate leaders regularly articulate valuable information to their industry media as well as their prospects and customers.
According to a Business Week report, 70% of Americans conduct research before purchasing products or services. Providing helpful insight can quickly build trust and goodwill with your current and potential customers. Capitalize on this trend by having your company’s expertise readily available online and through traditional media.
To be recognized as an industry expert, keep apprised of the latest technology advancements, product innovations and market trends. According to an eMarketer report, in 2009, there were an estimated 82.5 million online content creators.
Focus on your own unique information, ideas and insight to set your messages apart, and make your company stand out from your competition. Commit to continuous learning about your industry as well as the opportunities and threats that may affect it.
When prospects and customers perceive you