Walt Denny Inc. Blog

Tweet of the Week: via @MarvinWindows

One of the top benefits of being an active tweeter is the additional traffic you can send to your website or other branded online properties. Social media can work to meet a wide array of goals, but to directly impact sales it is key to move followers down your marketing funnel. This degree of social media execution requires finesse and strategy to be highly effective. This week’s Tweet of the Week belongs to @MarvinWindows for using content to move traffic to its blog and discover new prospects.

  

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Tweet of the Week: via @KraftMaid

Engaging and interacting with your customers and prospects with social media can be difficult for any marketing team. Content curation, measurement and blog strategy are demanding and require thoughtful strategy. With increasing demands, goals to meet and an always evolving landscape, the true benefits of social media can go untapped.

The latest addition to our Tweet of the Week Series, @KraftMaid exemplifies the one thing social media can do better than other mediums; directly connect you with prospects and customers. @KraftMaid engages its users to

Tweet of the Week: via @Pella_News

Every tweet can contain up to 140 characters, but not all tweets are created equal. And that’s why we are continuing our Tweet of the Week series. We want to highlight the best of the best tweets coming from building, remodeling, home and construction accounts and share with you why we think they are a cut above the rest.

 

Tweet of the Week: via @ToyotaEquipment

With the thousands of tweets pouring through our Twitter streams each day, we at Walt Denny Inc (@waltdennyinc) want to highlight the well-executed and exemplary tweets we see.  Our first Tweet of the Week goes to @ToyotaEquipment for this tweet:

Are You Using Polls and Surveys on Social Media?

"To see an example of a Facebook poll, click here."

One of the most important aspects of using social media in business is promoting conversation and interaction among your fans and followers. Effectively pique your audience's interest by posting surveys and polls through Facebook, Twitter and Linkedin. This method is great for interaction, and can also be used to understand the likes of your fans and followers or to collect useful statistical information about your industry.

There are a multitude of free, online options to create online surveys and polls. Websites like PollDaddy and Survey Monkey provide a simple way to create polls which can range from a simple yes/no question, to multiple choices or multiple question surveys. Get instant gratification on social media by conducting simple one-question polls. Post links to the polls on Twitter and Linkedin or use Facebook Questions to reach all social media audiences.

Using polls and surveys on social media sites can encourage your followers to interact with your company while giving you an opportunity to get to know your fans better.

Increase Your Score, Increase Your Influence

Having a presence on Twitter and Facebook isn't worth anything if you can't influence your audience to take a desired action. However, in order to guide your company to an influential position online, it is imperative to understand what can be done to get there.

Influence is defined as the capacity to be a compelling force on or produce effects on the actions, behavior and opinions of others. In the world of business influence is what drives your audience to take a desired action. The basic concept works the same for online influence, but at a much faster rate. When loyal customers share their experiences online, it can build trust in your company and promote word-of-mouth marketing for your brand.

Online influence is more than just a number. See real results by adjusting the way you interact online to increase your influence.