Walt Denny Inc. Blog

Don’t Leave your Audience Hanging on the Telephone

With the growth of mobile Internet and smart phones, mobile marketing has become a vital part of many companies’ public relations and advertising strategies. As of May 2010, 38 percent of all cell phone owners use their phone to access the Internet, and 29 percent use mobile apps. Mobile devices are becoming a “go-to” source for Internet access and your company can tap into the growing audience by creating content compatible with mobile platforms.

As the mobile market continues to grow, it’s important to deliver your content in an easy and engaging way with mobile apps and/or mobile website options. The Chicago Tribune has a mobile website and a mobile app, each offering the user a unique experience and capable of being viewed on a wide range of mobile devices.    

Two of the most popular platforms for consuming mobile content are applications and websites. Mobile websites and mobile apps each offer unique benefits, and the right method, or combination of the two can make your company more visible to mobile users.

Rebrand at the Right Time and Reap the Rewards

Revitalize, strengthen and evolve your business through rebranding.  A successful rebranding effort can refresh the look and feel of your company.  It can also combat declining sales, help your business stand apart from competition and accurately represent your company.  Be vigilant of key signals that suggest it is time to invigorate your business.  Major identifiers are a change in core values, offerings, or target markets and their buying behaviors.  Rebrand to accurately represent the latest stage of your business.

A brand encompasses much more than marketing collateral, logo design and taglines.  Instead, view a brand from the customer and prospects’ point of view.  What is the look and feel, level of service and the tone and voice of communications surrounding your business?  Consider the following tips to successfully navigate a rebranding effort.                        

Know the appropriate time to rebrand.  There are several key indicators that it may be time to position your business differently.  For example, if main prospects are unable to identify what your business offers by looking at your logo, rebrand.  When your business offers a large number of products in different categories, rebrand product lines together for stronger and clearer brand recognition.