With the growth of mobile Internet and smart phones, mobile marketing has become a vital part of many companies’ public relations and advertising strategies. As of May 2010, 38 percent of all cell phone owners use their phone to access the Internet, and 29 percent use mobile apps. Mobile devices are becoming a “go-to” source for Internet access and your company can tap into the growing audience by creating content compatible with mobile platforms.
As the mobile market continues to grow, it’s important to deliver your content in an easy and engaging way with mobile apps and/or mobile website options. The Chicago Tribune has a mobile website and a mobile app, each offering the user a unique experience and capable of being viewed on a wide range of mobile devices.
Two of the most popular platforms for consuming mobile content are applications and websites. Mobile websites and mobile apps each offer unique benefits, and the right method, or combination of the two can make your company more visible to mobile users.