Walt Denny Inc. Blog

Lend a Hand to Your PR E-mail Strategy with Social Media

A good online strategy in public relations can be a powerful tool for building your brand and effectively spreading the word about your business. As the internet evolves, so does our use of online strategies. While the use of e-mail in public relations has become common practice, the rise of social networking has the potential to greatly expand the reach of your e-mail.

Incorporate social media into e-mail programs to enhance the impact of your message and help build your community online. The Walt Denny Inc. Net Results e-newsletter encourages readers to use social media by providing links to connect with Walt Denny Inc. in a myriad of ways.     

E-mail and social media strategies are more alike than you think. Both reach out to form relationships and share information across a wide audience. E-mail and social networks like Facebook can be extremely effective for reaching out to potential clients on their own. Social media in particular is growing as a reliable source for sharing information and multimedia on a professional level. Incorporating social media into your traditional e-mail strategy can have a positive effect on how far your message travels online.

Why Social Media Followers and Fans 'like' You

Social media users are “liking” and “following” businesses and brands online at astounding rates.  To nurture your social media following, you need to know what your fan base wants and why they ‘like’ or ‘follow’ you.  With the answers to these questions, you can develop an effective social media strategy. Then you can motivate your online devotees to help you launch products, foster brand loyalty, and spread positive word-of-mouth conversations about your business.

Innovative companies use social media as a PR tool to create buzz around a new product launch.  According to reports, nearly 40% of social media users follow brands online for updates on future products and new product developments.  To quench their thirst for product updates, supplement your news releases with a tweet, Facebook and LinkedIn post or a video release.  The more engaging your content is, the more followers will spread the word about your latest innovations. You could also ask them to fill out an online survey to get to know more about their needs, and why they like your company.

The Three C’s of a Successful SEO Strategy

Counts, Competition and Categories

Understand the three C’s of SEO strategy to achieve top organic search engine ranking and boost your online visibility. 

Tap into steady streams of web traffic and propel your website to top organic search result positions through keyword optimization.   Approximately 16 billion Internet searches are conducted each month.  Create relevant content built around popular terms and capitalize on search engines’ shift towards returning the utmost relevant content to searchers. 

A first-rate keyword optimization strategy requires more than adding popular search terms into your web copy.  A balanced combination of keywords and relevant content is preferred by major search engines.  Employ a comprehensive search engine optimization (SEO) strategy to achieve prominent search engine positions. This will help you attract a greater number of qualified visitors.

How to Boost Business with Google AdWords

 

According to a comScore, Inc. report, Google led the search engine market with 15.2 billion searches in January, 2010 representing a 65.4% share of all internet searches.  A Google AdWords campaign displays short text advertisements on Google search engine result pages (SERPs) and websites participating in Google AdSense.  Ads are served based on geo-location, users’ search and internet histories.   With a Google AdWords campaign, you can reach out to prospects at the most opportune time, when they are actively seek information regarding products and services your business offers. 

Take your business to the next level by generating more leads, indentifying new prospects and increasing brand awareness.  There are more than 170 million internet users in the United States.  The Google network reaches over 80% of that audience.  AdWords is also available in 38 different languages and 250 countries.