A good online strategy in public relations can be a powerful tool for building your brand and effectively spreading the word about your business. As the internet evolves, so does our use of online strategies. While the use of e-mail in public relations has become common practice, the rise of social networking has the potential to greatly expand the reach of your e-mail.
Incorporate social media into e-mail programs to enhance the impact of your message and help build your community online. The Walt Denny Inc. Net Results e-newsletter encourages readers to use social media by providing links to connect with Walt Denny Inc. in a myriad of ways.
E-mail and social media strategies are more alike than you think. Both reach out to form relationships and share information across a wide audience. E-mail and social networks like Facebook can be extremely effective for reaching out to potential clients on their own. Social media in particular is growing as a reliable source for sharing information and multimedia on a professional level. Incorporating social media into your traditional e-mail strategy can have a positive effect on how far your message travels online.