Having a presence on Twitter and Facebook isn't worth anything if you can't influence your audience to take a desired action. However, in order to guide your company to an influential position online, it is imperative to understand what can be done to get there.
Influence is defined as the capacity to be a compelling force on or produce effects on the actions, behavior and opinions of others. In the world of business influence is what drives your audience to take a desired action. The basic concept works the same for online influence, but at a much faster rate. When loyal customers share their experiences online, it can build trust in your company and promote word-of-mouth marketing for your brand.
Online influence is more than just a number. See real results by adjusting the way you interact online to increase your influence.