Walt Denny Inc. Blog

The Three C’s of a Successful SEO Strategy

Counts, Competition and Categories

Understand the three C’s of SEO strategy to achieve top organic search engine ranking and boost your online visibility. 

Tap into steady streams of web traffic and propel your website to top organic search result positions through keyword optimization.   Approximately 16 billion Internet searches are conducted each month.  Create relevant content built around popular terms and capitalize on search engines’ shift towards returning the utmost relevant content to searchers. 

A first-rate keyword optimization strategy requires more than adding popular search terms into your web copy.  A balanced combination of keywords and relevant content is preferred by major search engines.  Employ a comprehensive search engine optimization (SEO) strategy to achieve prominent search engine positions. This will help you attract a greater number of qualified visitors.

To Captivate Target Audiences, Tell a Compelling Story

Storytelling is one of the oldest and most successful forms of communication, whether promoting a business, product or service.  Use stories to enhance your business marketing materials, web content or news releases and prompt your target audiences to action.  Engage prospects and customers with stories detailing how and why your product or service can enhance their lives or businesses.  Stories which also involve testimonials from customers bring credibility and authenticity to your message.

Storytelling makes information more memorable and can effectively explain complex issues.  Tackle topics such as intricate product benefits or specific industry offerings with  strategic communications that harnesses the power of emotion and facts.  Consider these questions before creating compelling stories:

    • Who is my target audience?

    • What do I want the audience to think and feel?

    • Who or what are the key characters in my story?

    • What are the obstacles the key characters overcome?

    • How is success defined or achieved?

How to Boost Business with Google AdWords

 

According to a comScore, Inc. report, Google led the search engine market with 15.2 billion searches in January, 2010 representing a 65.4% share of all internet searches.  A Google AdWords campaign displays short text advertisements on Google search engine result pages (SERPs) and websites participating in Google AdSense.  Ads are served based on geo-location, users’ search and internet histories.   With a Google AdWords campaign, you can reach out to prospects at the most opportune time, when they are actively seek information regarding products and services your business offers. 

Take your business to the next level by generating more leads, indentifying new prospects and increasing brand awareness.  There are more than 170 million internet users in the United States.  The Google network reaches over 80% of that audience.  AdWords is also available in 38 different languages and 250 countries.